Goal: help an early-stage startup leverage the growing Twitter phenomenon to position itself as the social media platform of choice for big brands that tweet.

Strategy: clearly articulate the unique opportunities and challenges of using Twitter for business; broadly announce new customer wins and success stories to establish first-to-market credibility; provide proactive commentary on new Twitter-related features and functionality; participate in high-profile speaking opportunities to build executive visibility.

Results: widespread national coverage in top-tier business and trade publications including The Wall Street Journal, The New York Times, VentureBeat, Silicon Alley Insider, TechCrunch, GigaOM, Mashable, ReadWriteWeb and CNET/Webware, among others; in addition, CEO Jesse Engle has become a frequently sought-after spokesperson on Twitter-related news and announcements.

Click below to see sample press coverage