build buzz in personal finance press to 1) drive consumer participation in online beta trial; 2) draw attention of financial services institutions to Voyant's enterprise solution potential.
launch at DEMO, juried/invitation-only technology showcase where critical mass of business, trade, broadcast media elite converge to cover innovative products, technologies, companies.
selected as one of 77 companies invited to DEMO (and the only one from Texas); launch news generated 7 interviews and 16 articles including CNN, CNET, ABCnews.com, MarketWatch, San Jose Mercury News, etc.; web traffic soared with consumers illustrating more than $500M in assets through Voyant’s online planning tool; inquiries were received from Bank of America, Wells Fargo and CNBC, among others.
launched thought leadership campaign around “Your Money” 2008 election forecaster to help voters determine which presidential candidate was the better choice on personal finance issues; garnered widespread coverage in Associated Press, Wall Street Journal, iVillage Seattle Times and numerous national dailies.
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